From social media to billboards, marketing is all around us. Students learn how to apply and grow their creativity in this pathway.

Students will:

• Explore the inner workings of successful ad campaigns
• Expand their knowledge with introductory marketing courses
• Learn relevant computer skills needed for marketing communications.

Does your child have a competitive drive, good interpersonal skills, and a healthy dose of self-confidence? Then a career in sales might be a good career choice.

Students will:

• Explore the different types of sales jobs
• Build their oral, written, and nonverbal communication skills
• Learn relevant computer skills needed to thrive in sales

Does your child have an eye for details and is up on fashions, fads, and trends? Then they might want to consider a career in merchandising.

Students will:

• Explore how to get products into the hands of consumers
• Learn about forecasting, planning, buying, and displaying
• Learn relevant computer skills needed for merchandising and marketing.